Human beings are not robots. We rarely make purely logical decisions. We make decisions based on primal emotions, instinctual urges, and tribal pressures just like our ancient ancestors. Technology has evolved, but our basic human nature remains the same.
Combining an understanding of human nature with modern storytelling structures is the secret to creating content that connects.
Craft your brand's epic story using the Primal Storytelling™ methodology. Follow this simple, five-step process to generate compelling content for your business faster and easier than ever before!
5 Steps of Primal Storytelling™
- Define the Tribe
- Choose a Narrative Voice
- Create a Story Arc
- Identify Emotions and Urges
- Outline and Write