A winning digital marketing strategy starts with the end in mind.
Whether your goal is to nurture current leads, attract more leads or just gain the attention of your industry, success begins with defining your goals. But goal setting is not enough. You need to develop a strategy to achieve those goals, execute it and then constantly monitor it while making adjustments toward the goal as needed.
Step 1: Planning
Define specific goals and timelines
Review all aspects of your current marketing programs
Comprehensive review of ongoing campaigns, content, content in development, editorial guidelines, client descriptions and goals
Create a project plan with due dates, tasks and responsible parties
Designate tasks to teams or individuals
Step 2: Define Strategy
Creating robust editorial guidelines
Content planning for the next 120 days
Lead company through goal planning exercise
Keyword strategy review and analysis
Create a content calendar
Facebook, Linkedin, Twitter and Google+ planning and content strategy
Step 3: Analyze and Tweak
Review performance data and analytics on an ongoing basis
How is sales doing with the leads the program generated?
What is working best? What should we change?
What other content and campaigns can we add to the mix?
Want more customers knocking on your door?
Call the CAN-DO Ideas team today. Market smarter and see the same results we’ve seen for our clients.
What Does Your Customer Have in Common with a 70,000-year-old Tribe? Read On!
If your message isn’t landing, you’re throwing money out the window.
How’s your current strategy working? Imagine fueling your sales efforts with leads who are already interested in your product and company, and knowing how to put data to work for you. We can get you there.