typewriting content for marketing campaign

Content

Content is (still) King

Remarkable content is the cornerstone of digital marketing. Nothing else works without it. There is no SEO, lead generation or advertising that will be effective unless the content speaks directly to the target audience. 

Let our team of content specialists develop your content strategy, help you create it and then distribute it through all available channels and you will be shocked at the results.

 

Strategy

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Creating a content strategy requires that you first understand what you are trying to accomplish with your content. Before you generate leads or new sales you may need to grow an audience, build trust and prove your credibility. It requires a long-term outlook that considers the demographics and psychographics of the intended audience.

Most brand content fails because it is produced by individuals who are experts in what the brand does and not in the hopes, needs and wants of their best fit clients. And it violates the #1 ironclad rule of brand story telling—be interesting.

Our team uses the same strategy development process the United States Military Academy at West Point teaches and customizes it for your business to make sure you are marketing with data.

Creation

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Creating brand content is both art and science. To be successful it requires a deep understanding of the demographics and psychographics of the target market and all of the forms of story-telling.

For the last 70,000 years, humans have told stories and these stories follow primal patterns. If your brand stories, follow the proper pattern they will connect and inspire action.

Let our team help.

Distribution

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We don’t create content in a bubble. It must be customized for the medium—blogs, social media, third party websites etc.

Our team understands platform relevance and will not only help you choose the right platform, but we will help you build your platform into something extraordinary that forges a real connection between your brand story and future clients.

Digital Strategy

From social media and emails to sales funnels and landing pages, our team can implement even the most complex digital marketing campaigns.

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Hubspot Support

We are experts at the platform. Let us help you ensure you're getting the most from your Hubspot investment. From training to tech support, it's what we do best.

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"Can-Do introduced my law firm to Hubspot and helped us put it into place as the technological quarterback of our marketing efforts. We received wonderful, and more importantly, effective, advice on what technology we needed and then assisted us with its implementation. I highly recommend a conversation with Anthony Butler if your company has any questions in this area."


Andrew W. Singer
Tannenbaum Helpern Syracuse & Hirschtritt LLP

If your message isn’t landing, you’re throwing money out the window.

How’s your current strategy working? Imagine fueling your sales efforts with leads who are already interested in your product and company, and knowing how to put data to work for you. We can get you there.

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