Creating a content strategy requires that you first understand what you are trying to accomplish with your content. Before you generate leads or new sales you may need to grow an audience, build trust and prove your credibility. It requires a long-term outlook that considers the demographics and psychographics of the intended audience.
Most brand content fails because it is produced by individuals who are experts in what the brand does and not in the hopes, needs and wants of their best fit clients. And it violates the #1 ironclad rule of brand story telling—be interesting.
Our team uses the same strategy development process the United States Military Academy at West Point teaches and customizes it for your business to make sure you are marketing with data.