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iDEA JOURNAL

Accelerate Your Marketing Strategy with the Right Tools

Let’s take a moment to imagine your main purpose in life is to cut down trees. You take a lot of pride in this job, and your goal is to cut down an acre of trees every week. The thing is, your tools consist of a handsaw, ax, rope, and a ladder. Those are the only kinds of tools you’ve ever used, and when your ax needs sharpened, you sharpen it. Your employer doesn’t buy you new tools unless it’s absolutely necessary.

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How the Smartest Retailers Use Data to Increase Online Sales

Data is all around us and growing at an exponential rate. The idea of big data is exciting and if you read the headlines trumpeting the arrival of ‘The Age of Big Data,’ you would think every business must be using data to predict customer behaviors and craft compelling offers.

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Montana High Tech Business Alliance Announces Their Top 12 Tech Companies to Watch in 2018

With an increase of innovative companies and startups choosing Montana as a home base for product development and launch, Montana is becoming a major player in the nation's technology industry. The Montana High Tech Business Alliance (MHTBA) is committed to supporting Montana's burgeoning tech industry and this week released their list of 12 fast-growing, cutting edge companies to watch in 2018.

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The Marketing Strategy of Successful Technology Companies

Technology Marketing, Montana | February 19, 2018 | By Whitney Mitchell

This blog is one of several articles that will feature the growing technology industry in Montana. The series, called Big Sky. Big Silicon. Marketing Montana's High-Tech Companies, was conceptualized to offer insight into marketing best practices for the tech industry while also supporting Montana’s high-tech companies by exposing their products and services to a greater audience.

I often make the joke that the reason I like country music is because it was the only radio station picked up in my rural Montana hometown. As I dressed and prepared for school in the mornings, I listened to a country music station out of Great Falls. I distinctly remember a radio live-commercial for a diner. Each morning the diner owner called into the station to promote the specials for that day. The person described delicious homemade soups, an enormous salad bar to satisfy every customer, and sandwiches made with the freshest Montana prime rib. Every morning I’d think, I want to have lunch there.

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How Brand Storytelling & Big Data Benefit Technology Companies

Storytelling is at the heart of successful content marketing. Think about a few of the most impactful ad campaigns you’ve seen in recent years: Dove’s ‘Real Beauty’ campaign, Budweiser’s 2017 ‘Born the Hard Way’ Super Bowl ad, and Nike’s Equality Campaign.

You don’t have to be a major brand to have a story, and you don’t have to be in B2C marketing to share a story. It’s human nature to be drawn in by a good story. Many of the most ancient and referenced writings capture stories of the heroes and events of a time thousands of years ago, yet they often serve as a theme in mainstream marketing materials and entertainment. Every company in any industry should appeal to their target audience through brand storytelling.

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Big Sky. Big Silicon. Marketing Montana's High-Tech Companies.

Montana’s high-tech industry can benefit greatly from inbound marketing solutions regardless if they are a well-established organization or still seeking Angel funds. Can-Do Ideas, Montana’s premier Hubspot Partner, is featuring a blog series called Big Sky. Big Silicon. Marketing Montana's High-Tech Companies. The series was conceptualized to offer insight into marketing best practices for the tech industry. Series topics will include:

  • Digital marketing best practices for technology companies
  • How modern marketing solutions launch local brands
  • Why tech companies find Montana an attractive alternative to the big city
  • How blogging expands the reach of tech companies and generates qualified leads
  • What Montana’s tech companies can gain from using Big Data to move leads through the sales funnel
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The Three Pillars of Understanding Inbound (Part 1 of 3)


Advances in technology are affecting every aspect of business, including marketing. The pace of change is fast, and it can be difficult to keep abreast and sift through the noise, finding what is pragmatic, useful, and necessary in order to grow a business.

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10 Fundamentals of Leadership Success for 2017

Leadership is a gift, and with it comes great responsibility. For those of you in a leadership position, you may not always look at it as a gift, per-se. Being in a leadership position is hard—it bestows upon you a great deal of stress, and can often lead to frustration, and at times, the feeling that someone else would be better off for the job. But that’s just not true. There’s a reason that you’re in a leadership position. Below are 10 fundamental principles of leadership. There are many others, but these are the ten that form the basis of good leadership and ultimately, high performing teams

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3 Must-Know Facts About Google's Possum Update

 

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6 of the Best Marketing Websites to Spark Your Creativity

Not every website a marketer visits on the job needs to be marketing-specific. Sometimes, the best ideas come from looking into and reading content that's a little less relevant to our everyday reality—which is, of course, marketing, marketing, and more marketing.

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