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iDEA JOURNAL

Three Strategic Shifts in Thinking for Hotels

Hotels were hit hard by the coronavirus shutdowns. Many properties went from profitable to deep in the red. Once a room is empty for a night, that revenue is lost forever.

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How a Tiny Montana Retailer, in a Town of 400, Attracts a National Audience

Montana’s outdoor scene was memorably captured in the 1991 film, “A River Runs Through It,” starring Brad Pitt and Craig Sheffer. The quintessential coming of age story follows two brothers as they fight the demons of their past, the uncertainty of their future, and spend their time fly fishing their troubles away. These iconic films and novels continue to dazzle audiences and bring tourists to revel in all that Montana offers: hunting, fishing, hiking, biking, and embracing the wild elements. 

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