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iDEA JOURNAL

More Insights, Less Data

 

Every day, every hour, every minute until we go to sleep—and sometimes, even then—we are inundated with information. We can see what our friend who lives in New Zealand—or Hong Kong, even—is doing right at this very instant through a little thing called Facebook. That same friend might have checked into where they ate lunch today, too, on a clever application called FourSquare. And if they’ve connected FourSquare to their Facebook, you'll know where they had lunch—whether you want to or not—in no time. With so many rings, dings, and vibrations coming from our computers and cell phones at all hours, we're never far from anything and everything the web has to offer.

Subsequently, today’s consumer is no longer restricted to making decisions based on the most convenient, or even annoying, marketing approach. Many marketers’ attempts to catch consumer’s attention are falling by the wayside completely. And what’s worse: they continue to try to understand their bad results based purely on data. The problem, and the reason they're falling behind, lies in the insights they're failing to make. As aforementioned, there's just so much we're constantly being presented with—if you're not finding a way to turn that data into intelligence, you're going to falter and ultimately, fail. 

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Five Steps to Connect with Media as a Business

Congratulations! You took the big step and finally have your own business. But now a productive promotion is necessary to give your business a kick start. Connecting with journalists and reporters is a significant option to promote your newfound pride and joy, and to reach out to a broader audience.

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Reel Your Audience In... Here's How

Every business originates from one idea, that over time, grows into what you see before you today. This one idea holds enough validity and promise, deep to its core, that a leap of faith is taken to turn a concept into a company. During this exciting time of brand development comes the opportunity for an entrepreneur to show the world who they are, where they have been, and why they’re worth listening to. It’s time to tell your tale.

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Three Ways to Simplify Your Content

If your content marketing isn't clear, it's likely that your customers won't understand a few things: first, they won't know what you're saying, and second, and perhaps most importantly, they won't know what you're selling. Writing simply allows one to create content that is readily understandable and digestible. It allows for consumers to not only read what's on the page, but to readily consider the offer being presented to them. Using ridiculously long words, or attempting to sound overtly highfalutin helps no one—trust us.

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Why Are Social Media Sites Blue?

Blue – pronounced: bloo (adjective) 

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Three Tips To Building Your Brand on Social Media

Whatever your motive may be—to promote a product, gain a following, or enhance your customer base’s experience—social media can help. Dozens of platforms exist purely to help you generate visibility and business. While simply generating accounts on these platforms is a good starting point, there’s more to be done. Here are a few ways to up your game when it comes to social media.

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Why Successful Brands Pivot


At start up, founders define their brand based on their vision. Most of the time they don’t get it quite right. Great brands are revealed one customer interaction at a time. They follow an evolutionary tract that is difficult to predict. Great entrepreneurs do not resist the evolution. They embrace the fact that their business plan will improve with time.  If you have not read it yet, get a copy of The Startup Owner’s Manual. Steve Blank and Bob Dorfhave worked and advised hundreds of startups, and they recommend founders embrace the evolution of their business plan. In fact, they recommend against writing a traditional business plan and encourage founders to pivot their business model to follow the path of solving pressing problems and delighting customers. Their advice is well founded and seems like common sense. I am astounded when founders get hung up clinging to their original vision.

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Evaluate Your Sales and Marketing Strategy

2015 is nearly at the halfway point. Are you on track for your revenue numbers? You should be monitoring your activity performance weekly and reporting on it monthly. Now is the time to review your activity and reports to determine if your sales strategy and your marketing strategy are delivering on the goals you set for the year. Where are you now? Are you on track? Forget about that pie in the sky ‘elephant’ deal you carried in your pipeline for the last six months based purely on hope. Hope is not a course of action, and it will not move you closer to your dreams. In fact, if left to itself, hope withers and dies. It must be nurtured with thoughtful plans and meaningful activity that moves the needle forward toward accomplishment of important goals. In the 1937 classic, Think and Grow Rich, Napoleon Hill outlined 17 traits of great achievers. The hardest trait for most people to implement, especially sales people, is Accurate Thinking. Many sales representatives allow misplaced optimism cloud their pipelines with hopeful deals that have no basis in fact. It is much more useful to apply a harsh and purely pragmatic set of standards to your sales pipeline, cut out the wishful deals, and focus all of your time, attention and energy on the few deals that are left. Whenever I make this suggestion to clients, I always get push back. However, the few who take my advice prove the strength of focus by closing more of what they would have if they continued to spread their focus across a few poor prospects. If you focus on improving the top traits of your sales people it will help improve their results over time.

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3 Tips to Winning More Referrals


 

Even though most sales representatives and business owners are quick to tell you that most of their business comes through referral, very few have a proven system they consistently apply in order to ask for referrals. And, far few have an actual plan to ask everyone they come in contact with for a referral.

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The 10 Virtues of Elite Salespeople

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