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iDEA JOURNAL

What Little Red Riding Hood Can Teach Brands

Little Red Riding Hood is a story that every child knows. A little girl, on her way to grandmother’s house, meets a stranger in the woods. The stranger turns out to be a big bad wolf and adventures ensue. It is a timeless tale that nearly every parent reads to their children.

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Marketing with Emotion

 

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Build Powerful Marketing Messages by Leveraging the Nine Human Urges

“To Deny Our Impulses is to Deny What Makes Us Human”
Mouse, The Matrix

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What Does Your Customer Have in Common with a 70,000-year-old Tribe?

When Homo Sapiens first emerged 70,000 years ago they were ill equipped for survival compared to other “animals." They were smaller and weaker than their cousins, the Neanderthals. They lacked the physical strength of most their predators; and didn’t have fangs, claws, or even a hide strong enough to protect their delicate skin from the elements.⁠1 No visible evidence at the time could have predicted that Home Sapiens would outlast their rivals and conquer the entire world.

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