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iDEA JOURNAL

How a Tiny Montana Retailer, in a Town of 400, Attracts a National Audience

Montana’s outdoor scene was memorably captured in the 1991 film, “A River Runs Through It,” starring Brad Pitt and Craig Sheffer. The quintessential coming of age story follows two brothers as they fight the demons of their past, the uncertainty of their future, and spend their time fly fishing their troubles away. These iconic films and novels continue to dazzle audiences and bring tourists to revel in all that Montana offers: hunting, fishing, hiking, biking, and embracing the wild elements. 

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Accelerate Your Marketing Strategy with the Right Tools

Let’s take a moment to imagine your main purpose in life is to cut down trees. You take a lot of pride in this job, and your goal is to cut down an acre of trees every week. The thing is, your tools consist of a handsaw, ax, rope, and a ladder. Those are the only kinds of tools you’ve ever used, and when your ax needs sharpened, you sharpen it. Your employer doesn’t buy you new tools unless it’s absolutely necessary.

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News: 406 Social Media Merges with Can-Do Ideas

406 Social Media & Marketing, founded by Julia Bryant, has officially joined Can-Do Ideas, an inbound marketing agency that recently moved to Helena, Montana. Can-Do Ideas is a full-service digital marketing agency that specializes in data-centric strategies.

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Montana High Tech Business Alliance Announces Their Top 12 Tech Companies to Watch in 2018

With an increase of innovative companies and startups choosing Montana as a home base for product development and launch, Montana is becoming a major player in the nation's technology industry. The Montana High Tech Business Alliance (MHTBA) is committed to supporting Montana's burgeoning tech industry and this week released their list of 12 fast-growing, cutting edge companies to watch in 2018.

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The Marketing Strategy of Successful Technology Companies

Technology Marketing, Montana | February 19, 2018 | By Whitney Mitchell

This blog is one of several articles that will feature the growing technology industry in Montana. The series, called Big Sky. Big Silicon. Marketing Montana's High-Tech Companies, was conceptualized to offer insight into marketing best practices for the tech industry while also supporting Montana’s high-tech companies by exposing their products and services to a greater audience.

I often make the joke that the reason I like country music is because it was the only radio station picked up in my rural Montana hometown. As I dressed and prepared for school in the mornings, I listened to a country music station out of Great Falls. I distinctly remember a radio live-commercial for a diner. Each morning the diner owner called into the station to promote the specials for that day. The person described delicious homemade soups, an enormous salad bar to satisfy every customer, and sandwiches made with the freshest Montana prime rib. Every morning I’d think, I want to have lunch there.

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Big Sky. Big Silicon. Marketing Montana's High-Tech Companies.

Montana’s high-tech industry can benefit greatly from inbound marketing solutions regardless if they are a well-established organization or still seeking Angel funds. Can-Do Ideas, Montana’s premier Hubspot Partner, is featuring a blog series called Big Sky. Big Silicon. Marketing Montana's High-Tech Companies. The series was conceptualized to offer insight into marketing best practices for the tech industry. Series topics will include:

  • Digital marketing best practices for technology companies
  • How modern marketing solutions launch local brands
  • Why tech companies find Montana an attractive alternative to the big city
  • How blogging expands the reach of tech companies and generates qualified leads
  • What Montana’s tech companies can gain from using Big Data to move leads through the sales funnel
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