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iDEA JOURNAL

New Heineken Campaign Shows Pepsi How It’s Done

In Heineken's four minute and twenty five second #OpenYourWorld campaign ad video, they take everything Pepsi did and turn it on its head. Before we get too deep, and if you’re not sure what we’re talking about when we mention Pepsi, let's rewind a bit. A few weeks ago, we wrote a blog about Pepsi's absolute crash and burn of an ad, starring Kendall Jenner and a whole slew of critically indecorous notions. To quote our own blog: 

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Twitter Added a Hidden Dislike Button

 

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5 Inbound Marketing Questions, Answered

Inbound Marketing, Insider | July 13, 2016 | By Julia Rubano

Inbound Marketing is a new concept to a great deal of the professional world, especially if their line of business isn’t marketing heavy. However, all of that is quickly changing. And that’s because people are sick and tired of their Outbound efforts showing up with very little down the home stretch. Traditional marketing and advertising methods are expensive and often highly ineffective. Meanwhile, Inbound seems to have endless offerings. Here are 5 of the most frequently asked questions about Inbound, complete with their (very promising) answers. 

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Was It Worth It?

Insider | May 27, 2016 | By Anthony Butler

As a combat veteran and infantryman, Memorial Day is a bittersweet day for me. The more than two centuries of sacrifice of our armed forces leaves me feeling a strong sense of duty to carry on the honored tradition of service.

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The Brilliant Marketing Strategy Behind Beyoncé’s Lemonade

The visual album Beyoncé released last week has gone totally viral. Lemonade is, for all intents and purposes, a beautifully written, filmed, choreographed, and of course sung series of heartfelt songs, all strung together to make something none of us expected (I mean, sort of... it is Beyoncé, after all. Expect the unexpected). But behind the album itself is a whole slew of interesting decisions that the Queen Bey and her cohorts had to have made before releasing this album… Here we go.

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Want To Write An Effective Press Release? Here's How.

A press release is a significant factor when considering the makings of successful public relations strategy. In one of our previous blogs, we explained a few tips on how to connect with media, and emphasized the importance of a media list. But what comes after the media list? The press release. Here are 5 helpful tips on writing an informative and interesting press release.

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6 Tweets That Show Us @Prince Was As Funny As He Was Caring

Insider, Technology Marketing | April 22, 2016 | By Sara Cottle

On Thursday, April 21st the talented singer, songwriter, and musician Prince passed away. Upon his passing, many people, both close and not so close to him, commented, not only on his musical genius and inspiration but also on his sense of humor and compassion. 

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