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iDEA JOURNAL

What Marketers Have to Learn from Netflix’s ‘Stranger Things’

Inbound Marketing, Entertainment, Film | October 03, 2016 | By Julia Rubano

If you've been on the Internet at all over the course of the past two months, you've seen something about the new Netflix series Stranger Things. Seemingly straight out of the 80s, the Duffer twins’ X-Files-like thriller stars a couple of kids and the corrupt government around them. Sound simple enough? Well, it's not, and neither is the plot line, or the marketing scheme that's helped make the show the gargantuan success it is. That’s why we’re here: to break down the latest about this hit, and show you just how effective even a little marketing can be.

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