iDEA JOURNAL

Content creation is hard. We’ll admit it. It's hard to find things to write about, and then often, when you do stumble upon that inspiration, you're not quite sure how to tackle it, where to promote it—the list goes on and on. If this sounds like you (we’ve all been there!) you might be making a few mistakes that are costing you effort, money, and most precious of all, time. With these 5 tips, you can learn to create and distribute content that produces results (and keeps you from pulling your hair out).

Working remotely can be both a blessing and a curse depending on how good you are at managing time and finding the inspiration to be productive. Some people can just wake up and make it happen—others, not so much. If you happen to fall into the ‘others’ category, then these 4 tips might very well be worth your time to try out.

Labor Day was first observed in 1894 and was one of the outcomes from the labor movement in America in the 19th century.

Rebranding your business is a big commitment and can be a lot of work for even the smallest of companies. A great deal of thought goes into even just the seemingly simple decision to go for a rebrand. Tungsten, a company that offers rebranding services, lists rebranding prices for startups costing as much as $15,000. As in: you’re not going to have a rebrand just for the heck of it. This article gives you 10 popular companies that have gone through a recent rebrand (some more talked about, others less so) and a brief summary of each transformation.

Email marketing is a fast and effective tool to reach your audience, whether marketing to consumers or other businesses. Sell your service, gain awareness, or advertise a promotion by implementing an effective B2B email marketing: it can be that simple.

Have you ever been to a page on a website and been prompted to fill out a form with some information about yourself in order to receive something of value or entertainment? Like a downloadable piece of content? Well, that is what most marketers consider a landing page. If you are a marketing manager for a company that uses Inbound Marketing it is extremely likely one of your main goals is to get potential customers to fill out that form. One side of achieving that is having a valuable enough or entertaining enough piece of content they want to download, the other side to aid in achieving that important goal is good landing page design – which is exactly what this article is going to teach you!

Unless you’ve been in the business for many, many years, or are just very hip with the goings-on of marketing, you probably hadn’t heard about Inbound until recently. A relatively “new” type of marketing, Inbound marketing puts the focus on bringing visitors in, not going out and begging them for attention. With Inbound, you create interesting, worthy content, and make it readily available to potential customers. It’s that simple (sort of). But really, we could go on and on about why Inbound marketing is superior to Outbound. But for starters, here are three main reasons that Inbound works, while Outbound seems to fall by the wayside.

Inbound marketers are always on the prowl for more effective tools to drive traffic and elicit a response from readers, and business to business blogging is some of the most difficult writing to do well.

Not having to go into the office every day has so, so many benefits. And they're not just the ones you probably come to mind automatically (working in your pajamas, saving commute time, the list goes on and on). If you're a dedicated worker, your office can be anywhere in the world. And we really mean that. Find out the 3 truest reasons we think that working remotely works.

Google does not like to disappoint. And historically, they rarely do. But this year's I/O conference was, for all intents and purposes, a huge let down. Conference speakers discussed many up and coming attractions, like the new chat apps, Allo and Duo, along with a slew of other exciting tech news for us nerds of the world. But then, all at once, the information kind of just stopped being attractive. Why? Because nothing's been put into effect, and none of the fun new "offerings" are available. Techonology marketing fail? Let's discuss.