Intro
When it comes to digital, it’s all about the perfect mix of mastering the classics and staying hip to the trends. Meanwhile, when it comes to the Internet, the best way to stay relevant and be noticed is to stay up to date
A Brief History of Social Media
Social media does a great job of changing
Businesses on Social: The Personal Side of Branding & Beyond
With all the new inclusiveness, businesses started taking more advantage of social and saw it as a way to try to connect and relate with customers, as well as improve their customer service game, making it more personal. Businesses who were using social were connecting on a different level and standing out—they were going beyond promoting their brand and image; they were getting, as well as giving, real-time feedback and customer service. Now, with all the online businesses in the world, and really just the use of social media in general, standing out as a business isn’t as easy as it used to be. Having a social account for people to connect and contact you on is practically expected. It’s no longer about whether or not you need a social media account—it’s about how to stand out and be seen on social media and which platforms are most effective for your business. The social media sites that are staying relevant seem to be catering more and more to businesses with things such as ‘Business Accounts’ and ‘For Business’ options. These same sites are also adapting with increasing use of easy to use video. So how can a business using social media stay relevant, or better yet, stand out? Simple. By being forward-looking—have your sights set to the next big thing in social. And top social media sites have made clear what that is: