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iDEA JOURNAL

First Snapchat, Then Heineken – Don’t Become the Next Biggest Brand Fail of 2018

2017 was the year of some iconic Ad fails. Yet as we move further along into 2018, it’s almost as if brands are fighting for last place. It’s apparent not everyone learned from the lessons of advertising failures that preceded them.

Not all brand fails are created equally. Some might be as simple as a Photoshop oversight that adds a limb or two, to A-list celebrities, but others are less forgiving. Recently, Snapchat and Heineken played with fire and got burned.

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Montana High Tech Business Alliance Announces Their Top 12 Tech Companies to Watch in 2018

With an increase of innovative companies and startups choosing Montana as a home base for product development and launch, Montana is becoming a major player in the nation's technology industry. The Montana High Tech Business Alliance (MHTBA) is committed to supporting Montana's burgeoning tech industry and this week released their list of 12 fast-growing, cutting edge companies to watch in 2018.

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The Marketing Strategy of Successful Technology Companies

Technology Marketing, Montana | February 19, 2018 | By Whitney Mitchell

This blog is one of several articles that will feature the growing technology industry in Montana. The series, called Big Sky. Big Silicon. Marketing Montana's High-Tech Companies, was conceptualized to offer insight into marketing best practices for the tech industry while also supporting Montana’s high-tech companies by exposing their products and services to a greater audience.

I often make the joke that the reason I like country music is because it was the only radio station picked up in my rural Montana hometown. As I dressed and prepared for school in the mornings, I listened to a country music station out of Great Falls. I distinctly remember a radio live-commercial for a diner. Each morning the diner owner called into the station to promote the specials for that day. The person described delicious homemade soups, an enormous salad bar to satisfy every customer, and sandwiches made with the freshest Montana prime rib. Every morning I’d think, I want to have lunch there.

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How Brand Storytelling & Big Data Benefit Technology Companies

Storytelling is at the heart of successful content marketing. Think about a few of the most impactful ad campaigns you’ve seen in recent years: Dove’s ‘Real Beauty’ campaign, Budweiser’s 2017 ‘Born the Hard Way’ Super Bowl ad, and Nike’s Equality Campaign.

You don’t have to be a major brand to have a story, and you don’t have to be in B2C marketing to share a story. It’s human nature to be drawn in by a good story. Many of the most ancient and referenced writings capture stories of the heroes and events of a time thousands of years ago, yet they often serve as a theme in mainstream marketing materials and entertainment. Every company in any industry should appeal to their target audience through brand storytelling.

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Big Sky. Big Silicon. Marketing Montana's High-Tech Companies.

Montana’s high-tech industry can benefit greatly from inbound marketing solutions regardless if they are a well-established organization or still seeking Angel funds. Can-Do Ideas, Montana’s premier Hubspot Partner, is featuring a blog series called Big Sky. Big Silicon. Marketing Montana's High-Tech Companies. The series was conceptualized to offer insight into marketing best practices for the tech industry. Series topics will include:

  • Digital marketing best practices for technology companies
  • How modern marketing solutions launch local brands
  • Why tech companies find Montana an attractive alternative to the big city
  • How blogging expands the reach of tech companies and generates qualified leads
  • What Montana’s tech companies can gain from using Big Data to move leads through the sales funnel
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3 Tips to Create a More Inclusive Marketing Strategy

Inclusive marketing is the key to any successful campaign. This kind of marketing creates trust, which, in turn, creates confidence amongst consumers. You may be thinking something along the lines of, "why is an Inbound marketing company writing about inclusive marketing? Isn't Inbound about targeting specific audiences, and therefore—in a way—excluding others?" If you're wondering those things, you’re not too far off. But you’re also not exactly right. Inclusive marketing, while it doesn’t target any single demographic, can open doors that would otherwise be closed off to you, and therefore also to your consumer. If done correctly, inclusive marketing can have a hugely positive impact on your brand—and, of course, on your clients. It’s a win-win.

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Why She Buys: A Must Read for All Marketers

Inbound Marketing, Writing | May 04, 2017 | By Julia Rubano

 

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New Heineken Campaign Shows Pepsi How It’s Done

In Heineken's four minute and twenty five second #OpenYourWorld campaign ad video, they take everything Pepsi did and turn it on its head. Before we get too deep, and if you’re not sure what we’re talking about when we mention Pepsi, let's rewind a bit. A few weeks ago, we wrote a blog about Pepsi's absolute crash and burn of an ad, starring Kendall Jenner and a whole slew of critically indecorous notions. To quote our own blog: 

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Twitter Added a Hidden Dislike Button

 

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Why You Should Be Friends With Your Competitors

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