While November might seem far away now, just look at how quickly the summer has flown by. Before you know it, Inbound 2016 will have arrived—and you'll want to go in prepared. There's more than ever on the agenda this year, and we've got our eyes on a few lectures in particular that seem totally un-missable (yes, we just made up that word). Here’s what is on our agenda during our time in Boston.
- Social Media is Broken. Community is Your Duct Tape
Rachel Happe - Principal & Co-Founder, The Community Roundtable
Wednesday, Nov 9, 1:00 PM - 1:45 PM
Talk about an engaging headline--this one's got us hooked already. Rachel Happe's session promises an engaging discussion on social media and how it's transformed the marketing world, and the world at large. Perhaps more importantly, though, she'll give you the 411 on why brands cannot simply rely on social anymore to connect with their audience. She'll explain how social has become another outlet for advertising, and how we can effectively shift our engagement from "light exchanges around content to deep exchanges reflecting your brand promise."
- The 12 Habits of Valuable Employees
Kevin Daum - Author, Inc.com Columnist, Contributing Editor to YPO, Media Strategist
Thursday, Nov 10, 10:30 AM - 11:15 AM
Whether your business is big or small, new or established, valuable employees are a must in order to succeed. Bringing bright talent into your company is perhaps the best thing you can do for your overall success—but what happens when that seemingly ‘bright talent’ doesn’t turn out to be so bright after all? Daum will share the secrets to unlocking truly valuable employees. What could be more useful than that?
- Mischief Managed: 5 Lessons of Managing Remote Teams
Jeff Valentine - CMO, Fonality
Thursday, Nov 10, 2:15 PM - 3:00 PM
A Harry Potter reference right in the title? We’re in. We’re also in because we’re a remote team, and with the marketing climate the way it is right now, chances are you or someone you know works for their company remotely, too. Valentine will cover all the bases of remote work, from training to communicating to tracking, and answer all the questions you've been harboring about your remote atmosphere, or that of your employees.
- Trump, Bush, Clinton, & Sanders: How Inbound Marketing and Inbound Sales Decided the 2016 U.S. Presidential Election
David Scott - Marketing & Sales Strategist, Freshspot Marketing LLC
Wednesday, Nov 9, 1:00 PM - 1:45 PM
This one is at the same time as Social Media is Broken. Community is Your Duct Tape, but they were both just too good—we put them both on the list and will leave it up to you to choose.
With all the hubbub around these folks of late (say, the past years and a bit…) how could we not include this one on our list?! Scott will tour the audience through the marketing and sales of the 2016 U.S. Presidential election, and explain what Trump did absolutely right, and how Clinton was forced to step up her social media game ten fold in order to remain a contender. A lot went on behind the scenes of the election campaigns that have a lot to do with what we work towards every day, and Scott's got all the details.
- Scientific Secrets of Superpowerful Storytellers: Techniques to Spur Action Amina Moreau - Executive Creative Director, Stillmotion
Friday, Nov 11, 11:45 AM - 12:30 PM
5,000 ads sneak their way into your reality every day, whether you realize it or not. We'd be willing to bet that you don't recognize that anywhere near this many ads are poking into your brain every 24 or so hours. And guess why we feel comfortable doubling down on that? Because almost none of those ads inspire your action. If you don’t even notice them, how are you supposed to act on them? Yeah, that’s what we thought. Moreau will teach her audience how to story tell effectively, inspiring people to both listen and fully comprehend, therefore encouraging action; actionable techniques that change the way we affect change. Sounds pretty stellar to us.
That's our top 5... though it was all too difficult to choose from all the amazing sessions that are going to take place! Let us know what you're most excited for. After all is said and done, we'll give a little recap on the event, too, so check back some time after November 11th. Let us know if you have a session you’re particularly excited about. Can't wait to see you there!
Can-Do Ideas is a Digital Marketing agency specializing in Inbound Marketing and Inbound Sales. We are located in New York City and Connecticut.