Millennials are the future of every company. With over 80 million Millennials in the United States, they monopolize the market. Therefore, it is essential for a business to focus on this generation. Previously, we described the differences between outbound and inbound marketing – but in this article we will highlight why the inbound marketing methodology might be attractive, especially to Millennials.
Who still reads magazines? It seems that blogs have overhauled most of the traditional information sources. Blogs inform the public from a personal perspective and give honest, subjective opinions. Therefore, many people trust blogs over any other discussion forums or informational sites.
Every month, thousands of newcomers create innovative blogs, reach out to the public, and publish their opinions on any given topic. Business owners, marketing professionals, fashion and food lovers, everyone and anyone has the chance to inform and influence people with the content they present on their blogs. You might be asking yourself: how is this related to inbound marketing? Well, the concept is the same. Inbound marketers write blogs to engage in current topics, express themselves, and ultimately, inspire their readers. In this way, a blog is akin to a persuasive piece for inbound marketing. Other methods by which inbound marketers connect with Millennials are e-books, videos, and white papers, to name a few.
Inbound Marketing is Trendy
Inbound marketing is in, and outbound marketing is out. Let your potential clients and readers come to you with the help of effective content and interesting information. Millennials spend an average of 25 hours per week online – that means that this generation is looking for more and better content on the Internet. Inbound marketing leads readers, at which point they can decide if you are a good fit for them.
Inbound marketing shows who you are, and what you stand for. Therefore, you should be as authentic as possible. To attract Millennials, you’ve got to be transparent and flexible. What important aspect does the millennial generation show us here? They like and support authenticity. They use the power of the Internet to share their findings, which they do via social media, and that’s how they spread their information. Even though content is important, it seems that authenticity is what often sets the tone.
Positive Online Experience
A social platform like Pinterest shows us that a research journey can be more enjoyable than the shopping, or even the purchase itself. Millennials like to have a positive online experience, where the goal is not only to buy something, but also to have fun. Let them enjoy themselves on their way through your content, so they will be engaged and feel inspired by your material.
Millennials are a dominant power, in the United States and everywhere else. They are the future, which is why businesses especially should focus on them. They grew up with Internet, social media, and technology – they know how to use it, and how much influence it can have.