“I saw this Tweet yesterday...” or “Send me a Facebook message!” are the phrases we hear these days – either from friends and family or coworkers. Different social media platforms like Twitter, Instagram and Facebook have become some of the most important tools for businesses, as they increase your popularity, as well as the efficiency by which you're able to sell a product.
Below, we've put together 5 points to help you maintain your social media websites properly.
- Update Your Content and Profile consistently
Firstly, it is always important to update your social media profile so that customers and clients can see that you are informing them about the newest activities. When an event comes up and you've created an invitation on Facebook, keep them posted. When you hire a new employee, introduce him or her. And when you add a new product to your list, announce the release and show what is different, and why customers should buy it. Try to upload content on a consistent basis to show your presence. People keep you in mind if you upload a post every two days, but they could become disinterested when they see a new post only twice a month.
- Include Share Buttons
Even though this point is not directly related to how to maintain a social media site, it will increase traffic on your social media. Just include a Twitter, Facebook, Instagram, or Pinterest button on your business’s website! This can lead a visitor directly to your social media. And boom: you're connected.
- Show Transparency and Authenticity
Businesses should show transparency with the outside world. This is essential from a marketing and public relations standpoint. Transparency brings the business closer to the public which makes people feel included in the firm and its projects.
Another important rule: be yourself. Be true to yourself, your business, and your ideals, and people will recognize and respect you and your business for what it truly is.
- Use Keywords
Use keywords on social media platforms to gain more visitors and hence, more followers and customers. As we know, using the right keywords is effective for search engine optimization. You can identify these keywords for instance by searching for trendy topics on various social media websites. Keywords are giving your content structure and showing your message in a more efficient and impactful way.
- Respond to Comments
If people respond under comments, show them that you care about their concerns and answer their questions, or thank them for their support and positive (or even negative) feedback. In case someone sends a question that is too personal to respond to in a public forum, or makes you feel uncomfortable, ask this person to send you a personal message so you can talk about the issue privately.
Social media connects you with your customers and clients and will bring you both closer. It is similar to a conversation your business has with the interested people. After you follow these five steps, sit back and watch your customer reach grow.
Can-Do Ideas is a Digital Marketing agency specializing in Inbound Marketing and Inbound Sales. We are located in New York City and Connecticut.