Sara Cottle

Sara Cottle

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Recent Posts

The United Airlines Trilogy of Disaster: Customer Service, PR, & Social Media

Flying can be—correction—is a stressful ordeal. Cue the long lines, people lugging around luggage bigger than they are, everyone trying to figure out where their assigned gate might reside, and then, of course, hoping your luggage actually arrives at the same destination as you. Even if you’re someone who only brings one small bag when taking flight, there’s no avoiding having to walk by, stand in line near, or even just sit in close quarters with people who are trying to fit an extra bag of who-knows-what into luggage that never should have made its way into an overhead bin in the first place. The pressure we feel when it comes to flying is bad enough without all the other baggage (no pun intended)—other people, security factors, and whatever else heightens your personal anxiety needle pre-takeoff. But one man on a United Airlines flight this past week dealt with the kind of stress associated with a crime committal—not an airplane flight.

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Albums Backlash Doesn't Slow Instagram Down

Inbound Marketing, Social Media | March 20, 2017 | By Sara Cottle

Right after they released it, we wrote a post on Instagram's newest sharing feature, which lets users post up to 10 photos as an album in one fell swoop. Before this update, users were limited to one photo per post... now, if you've got something (or something[s]) you want to share a bit faster, and all at once—well, no fear. Instagram Albums has got your back. The new feature though, as with almost every single other feature released by Instagram in the past year and a half, has gotten some backlash—which should be no surprise. Does this mean Instagram is going to remove the feature? We’ll take a guess that the answer to that is: probably not. As with most of the other new features that received initial backlash. Users eventually got over it. If they REALLY, really didn’t like it then maybe they stopped using the app. However, last time we checked, the number of users on Instagram seemingly continues to grow.

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4 Faults of the Inexperienced Designer, and How to Overcome Them

Inbound Marketing, Design, Business | January 18, 2017 | By Sara Cottle

Any number of things can separate an inexperienced designer from a more seasoned vet. Something like the use of low-resolution images, bad cropping, stretched images, or discoloration might come to mind initially. However, those are things that someone who is genuinely interested in learning design can overcome fairly quickly and with what might seem like general ease. Here, we’ll tackle faults that tend to separate an inexperienced designer from an experienced one, and how changing your approach to design can help you become more like the latter.

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The Future of Social Media for Business is Video: Facebook Live, Instagram Stories, and Snapchat

Inbound Marketing, Social Media, Business | December 27, 2016 | By Sara Cottle

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6 iPhone Accessories to Take Your Social Media Photo Game to the Next Level

Facebook, Instagram, Twitter, Snapchat...the list goes on. One of the best ways to stand out on social media is to have consistently stellar photographs. The saying “a picture is worth a thousand words” has never been more true when it comes to social media, especially regarding sites with limited character usage. So, if all iPhones (of the same edition) are created equal, then what are some ways to always be ready to take an above average photo? We have just the list of gadgets to answer that question. 

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4 Tricks to Make Working Remotely Work

Inbound Marketing, Business | September 05, 2016 | By Sara Cottle

Working remotely can be both a blessing and a curse depending on how good you are at managing time and finding the inspiration to be productive. Some people can just wake up and make it happen—others, not so much. If you happen to fall into the ‘others’ category, then these 4 tips might very well be worth your time to try out.

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How to Create an Effective Social Media Profile

Inbound Marketing, Social Media | September 02, 2016 | By Sara Cottle
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Labor Day 2016 Playlist: An Ode to Working Hard

Music, Business | September 02, 2016 | By Sara Cottle

Labor Day was first observed in 1894 and was one of the outcomes from the labor movement in America in the 19th century.

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4 Shortcuts to Jumpstart Your Morning

Inbound Marketing | August 08, 2016 | By Sara Cottle

Getting started, or in this case, waking up is the hardest part. Or so some say. Some people are just not morning people, while others can wake up before their alarm even goes off.

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4 Spectacular Spots in Northern CT to Disconnect From Your Marketing Stress

Inbound Marketing, Connecticut | August 01, 2016 | By Sara Cottle

Are you really relaxing if you’re not disconnected from your devices? Now that you can easily access email on your mobile phone, or you can work from home where your workstation is right in front of you, the temptation to tend to work-related matters while away from the office is greater than ever. And we all know it: staying connected in those ways, especially when we’re supposed to be in our work-free zones, is not good for us. We also know that office activity is not the healthiest of activities; again, especially when it’s the only activity you make time for. Rene Russo from The Intern (2015) may have said it best: “sitting is the new smoking.”

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