A press release is a significant factor when considering the makings of successful public relations strategy. In one of our previous blogs, we explained a few tips on how to connect with media, and emphasized the importance of a media list. But what comes after the media list? The press release. Here are 5 helpful tips on writing an informative and interesting press release.
These days, having a website is required for the success of a business. Modern consumers use Google or Yahoo to do research and expect the business’s website that they’re searching for to appear among their results. But a website provides more than just information to customers and clients—it can be an effective marketing strategy for your business as well.
In the United States, we work hard: we work during our lunch breaks, when we’ve officially finished our day in the office, and often even long after, while we are spending time with our families and friends.
Millennials are the future of every company. With over 80 million Millennials in the United States, they monopolize the market. Therefore, it is essential for a business to focus on this generation. Previously, we described the differences between outbound and inbound marketing – but in this article we will highlight why the inbound marketing methodology might be attractive, especially to Millennials.
“I saw this Tweet yesterday...” or “Send me a Facebook message!” are the phrases we hear these days – either from friends and family or coworkers. Different social media platforms like Twitter, Instagram and Facebook have become some of the most important tools for businesses, as they increase your popularity, as well as the efficiency by which you're able to sell a product.