blog-banner.jpg

iDEA JOURNAL

Julia Rubano

Julia Rubano

Find me on:

Recent Posts

3 Tips to Create a More Inclusive Marketing Strategy

Inclusive marketing is the key to any successful campaign. This kind of marketing creates trust, which, in turn, creates confidence amongst consumers. You may be thinking something along the lines of, "why is an Inbound marketing company writing about inclusive marketing? Isn't Inbound about targeting specific audiences, and therefore—in a way—excluding others?" If you're wondering those things, you’re not too far off. But you’re also not exactly right. Inclusive marketing, while it doesn’t target any single demographic, can open doors that would otherwise be closed off to you, and therefore also to your consumer. If done correctly, inclusive marketing can have a hugely positive impact on your brand—and, of course, on your clients. It’s a win-win.

Read the full post

Why She Buys: A Must Read for All Marketers

Inbound Marketing, Writing | May 04, 2017 | By Julia Rubano

 

Read the full post

New Heineken Campaign Shows Pepsi How It’s Done

In Heineken's four minute and twenty five second #OpenYourWorld campaign ad video, they take everything Pepsi did and turn it on its head. Before we get too deep, and if you’re not sure what we’re talking about when we mention Pepsi, let's rewind a bit. A few weeks ago, we wrote a blog about Pepsi's absolute crash and burn of an ad, starring Kendall Jenner and a whole slew of critically indecorous notions. To quote our own blog: 

Read the full post

Twitter Added a Hidden Dislike Button

 

Read the full post

Why You Should Be Friends With Your Competitors

Read the full post

Pepsi: Never More Out of Touch Than Now

Inbound Marketing | April 14, 2017 | By Julia Rubano

It seems like everyone has a take on the Pepsi ad fiasco. And for good reason—it's a total mess. Even though the ad dropped a few weeks ago now, nothing has changed in the sense that this is still a huge topic of concern, especially in the world of marketing, for a few reasons. The disaster of this ad has opened up conversation about things much bigger than the ad itself. Because, as we stated, everyone has an opinion, we're going to jump on the bandwagon and give you ours. 

Read the full post

How SXSW 2017 Got It All Right

SXSW, or South by Southwest, if you didn't know (now you know), is an annual conglomerate of film, interactive media, and music festivals and conferences that take place during mid-March in Austin, Texas. SXSW 2017 was bigger and better than ever before… and its interactive portion, what people often get most excited about, served as the first half of the event down south this year. It was dedicated to emerging tech and the ever-growing world of digital. We've done a little research about what came of SXSW Interactive, as well as the conference as a whole, and, well, we’ve got a good bit to say.

Read the full post

3 Tips to Making Introversion Work in Your Favor

Inbound Marketing | March 30, 2017 | By Julia Rubano

 

Introversion doesn't need to be something we look at or think about in a negative manner. In fact, sometimes, being an introvert in the Inbound Marketing world can actually be very lucrative. People who are inherently introverted have been known to be some of the very best and brightest thought-leaders of our time. From President Barack Obama to Mark Zuckerberg, there are dozens and dozens of famous, wildly successful world leaders of sorts who have called themselves introverts—and, of course, been deemed that by others as well. Here are 3 tips on how to be a powerhouse of an introvert even in a world of extroverts. 

  1. Don’t Panic. Be Confident.
Read the full post

The 4 Do’s and Don’ts of Hashtags

 

Read the full post

Why Instagram Stories Overtook Snapchat

Instagram, as much gripe as we gave them at the start, has officially overtaken Snapchat in the realm of social media photo and video updates, especially when it comes to Stories. In case you hadn’t heard of either of these apps’ storytelling features, it goes like this: both Snapchat and now Instagram allow users to create compilations of photos and videos that disappear after 24 hours. And because everything on social comes down to who’s doing what best, we may as well come right out with it: Instagram seems to be winning this rat race.

Read the full post