Inclusive marketing is the key to any successful campaign. This kind of marketing creates trust, which, in turn, creates confidence amongst consumers. You may be thinking something along the lines of, "why is an Inbound marketing company writing about inclusive marketing? Isn't Inbound about targeting specific audiences, and therefore—in a way—excluding others?" If you're wondering those things, you’re not too far off. But you’re also not exactly right. Inclusive marketing, while it doesn’t target any single demographic, can open doors that would otherwise be closed off to you, and therefore also to your consumer. If done correctly, inclusive marketing can have a hugely positive impact on your brand—and, of course, on your clients. It’s a win-win.