blog-banner.jpg

iDEA JOURNAL

Anthony Butler

Anthony Butler

Anthony L. Butler is the author of Cracking the IT Code, and the Founder of Can-Do Ideas
Find me on:

Recent Posts

What Little Red Riding Hood Can Teach Brands

Little Red Riding Hood is a story that every child knows. A little girl, on her way to grandmother’s house, meets a stranger in the woods. The stranger turns out to be a big bad wolf and adventures ensue. It is a timeless tale that nearly every parent reads to their children.

Read the full post

Marketing with Emotion

 

Read the full post

Build Powerful Marketing Messages by Leveraging the Nine Human Urges

“To Deny Our Impulses is to Deny What Makes Us Human”
Mouse, The Matrix

Read the full post

What Does Your Customer Have in Common with a 70,000-year-old Tribe?

When Homo Sapiens first emerged 70,000 years ago they were ill equipped for survival compared to other “animals." They were smaller and weaker than their cousins, the Neanderthals. They lacked the physical strength of most their predators; and didn’t have fangs, claws, or even a hide strong enough to protect their delicate skin from the elements.⁠1 No visible evidence at the time could have predicted that Home Sapiens would outlast their rivals and conquer the entire world.

Read the full post

How to Create and Launch a Successful MSP Lead Generation Plan

 

Information Technology (IT) companies that provide managed services generally describe themselves as managed service providers (MSPs). They are engineering companies at heart. In the early stages, a real focus on providing service  brought enough referrals from happy customers to start the company growing. But, marketing a technology company is very different than providing service. To really succeed over the long term, MSPs need a growth strategy beyond the referral base. They need a process of finding and converting new customers. The difficulty is that most potential customers are already working with someone, and there is no visible trigger as to when a company will switch providers. It takes a creative strategy and commitment of time and money to raise awareness of their service.

Read the full post

How Collecting Data Transforms Marketing

“You First Must Know What You Are Looking for Before You Can Search For It”
Herb Meyer, CIA

Read the full post

Panning for Gold: How Marketers Collect Data Online

 

Read the full post

Want to Increase Your Sales Team's Productivity by 300%? Try this.

Sales managers are often obsessed with the metrics of their sales team members—how many meetings were attended, how many proposals went out, and the number of prospects in each stage of the funnel. And yes, these statistics can be helpful toward identifying issues, however, most sales teams flounder at the top of the funnel.

Read the full post

Productivity Hacks for Leaders

A few questions I like to ask every business owner I meet are, how are you doing so far this year against your goals? Are you on track? How do you know?

It never ceases to amaze me how many owners are stumped by the question. We track every detail of employee productivity, but many fail to track themselves. If the tables were reversed many of these business owners would fire themselves.

Read the full post

What is Your "Commander's Intent?"

Some of you who know me know that I helped plan the 2003 invasion of Iraq and commanded one of the lead infantry companies into Baghdad. Enemy aside, one of the most difficult aspects of the war was helping every soldier understand the plan. The plan at higher levels was hundreds of pages and complicated. Fortunately, in Ranger school they pounded one single idea into our heads during every mission, the Commanders Intent.

Read the full post