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iDEA JOURNAL

Anthony Butler

Anthony Butler

Anthony L. Butler is the author of Cracking the IT Code, and the Founder of Can-Do Ideas
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Recent Posts

How to Create and Launch a Successful MSP Lead Generation Plan

Information Technology (IT) companies that provide managed services generally describe themselves as managed service providers (MSPs). They are engineering companies at heart. In the early stages, a real focus on providing service  brought enough referrals from happy customers to start the company growing. But, marketing a technology company is very different than providing service. To really succeed over the long term, MSPs need a growth strategy beyond the referral base. They need a process of finding and converting new customers. The difficulty is that most potential customers are already working with someone, and there is no visible trigger as to when a company will switch providers. It takes a creative strategy and commitment of time and money to raise awareness of their service.

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How Collecting Data Transforms Marketing

“You First Must Know What You Are Looking for Before You Can Search For It”
Herb Meyer, CIA

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Panning for Gold: How Marketers Collect Data Online

 

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Want to Increase Your Sales Team's Productivity by 300%? Try this.

Sales, leadership, goal setting | August 21, 2018 | By Anthony Butler

Sales managers are often obsessed with the metrics of their sales team members—how many meetings were attended, how many proposals went out, and the number of prospects in each stage of the funnel. And yes, these statistics can be helpful toward identifying issues, however, most sales teams flounder at the top of the funnel.

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Productivity Hacks for Leaders

leadership, Technology | August 14, 2018 | By Anthony Butler

A few questions I like to ask every business owner I meet are, how are you doing so far this year against your goals? Are you on track? How do you know?

It never ceases to amaze me how many owners are stumped by the question. We track every detail of employee productivity, but many fail to track themselves. If the tables were reversed many of these business owners would fire themselves.

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What is Your "Commander's Intent?"

Some of you who know me know that I helped plan the 2003 invasion of Iraq and commanded one of the lead infantry companies into Baghdad. Enemy aside, one of the most difficult aspects of the war was helping every soldier understand the plan. The plan at higher levels was hundreds of pages and complicated. Fortunately, in Ranger school they pounded one single idea into our heads during every mission, the Commanders Intent.

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Marketing Tools for Retailers

Imagine two professional wood cutters. They are both hired by a company to clear an acre lot for new construction. The company divides the lot in half with an equal number of trees on each side.

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Overcoming the Content Marketing Struggle

Content Marketing | June 05, 2018 | By Anthony Butler

Three Content Strategies That Will Launch Your Results

Content should educate, entertain and when possible, tell a story. People love hearing true accounts of real people, trials and tribulations, and fascinating stories. After more than 70,000 years of human history, stories remain a constant within every. Regardless how far flung or diverse, storytelling flourishes throughout history.

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How the Smartest Retailers Use Data to Increase Online Sales

Data is all around us and growing at an exponential rate. The idea of big data is exciting and if you read the headlines trumpeting the arrival of ‘The Age of Big Data,’ you would think every business must be using data to predict customer behaviors and craft compelling offers.

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I Quit Twitter—Here’s Why

I deleted Twitter from my iPhone. I think that the app’s time has passed…. well, that and I needed the space to download an app I might actually use in the near future.

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