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iDEA JOURNAL

Anthony Butler

Anthony Butler

Anthony L. Butler is the author of Cracking the IT Code, and the Founder of Can-Do Ideas
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Recent Posts

Want to Increase Your Sales Team's Productivity by 300%? Try this.

leadership, goal setting, Sales | August 21, 2018 | By Anthony Butler

Sales managers are often obsessed with the metrics of their sales team members—how many meetings were attended, how many proposals went out, and the number of prospects in each stage of the funnel. And yes, these statistics can be helpful toward identifying issues, however, most sales teams flounder at the top of the funnel.

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Productivity Hacks for Leaders

leadership, Technology | August 14, 2018 | By Anthony Butler

A few questions I like to ask every business owner I meet are, how are you doing so far this year against your goals? Are you on track? How do you know?

It never ceases to amaze me how many owners are stumped by the question. We track every detail of employee productivity, but many fail to track themselves. If the tables were reversed many of these business owners would fire themselves.

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What is Your "Commander's Intent?"

Some of you who know me know that I helped plan the 2003 invasion of Iraq and commanded one of the lead infantry companies into Baghdad. Enemy aside, one of the most difficult aspects of the war was helping every soldier understand the plan. The plan at higher levels was hundreds of pages and complicated. Fortunately, in Ranger school they pounded one single idea into our heads during every mission, the Commanders Intent.

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Marketing Tools for Retailers

Imagine two professional wood cutters. They are both hired by a company to clear an acre lot for new construction. The company divides the lot in half with an equal number of trees on each side.

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Overcoming the Content Marketing Struggle

Content Marketing | June 05, 2018 | By Anthony Butler

Three Content Strategies That Will Launch Your Results

Content should educate, entertain and when possible, tell a story. People love hearing true accounts of real people, trials and tribulations, and fascinating stories. After more than 70,000 years of human history, stories remain a constant within every. Regardless how far flung or diverse, storytelling flourishes throughout history.

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How the Smartest Retailers Use Data to Increase Online Sales

Data is all around us and growing at an exponential rate. The idea of big data is exciting and if you read the headlines trumpeting the arrival of ‘The Age of Big Data,’ you would think every business must be using data to predict customer behaviors and craft compelling offers.

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I Quit Twitter—Here’s Why

I deleted Twitter from my iPhone. I think that the app’s time has passed…. well, that and I needed the space to download an app I might actually use in the near future.

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25 of the Best Digital Marketing Books [Slideshow]


Marketing has been around in one form or another for more than 1,000 years, but digital marketing and the Inbound Marketing methodology are still in their infancy.

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HubSpot Impact Awards Submission: The Sleeping Baby Facebook Campaign

Inbound Marketing, Social Media | September 29, 2016 | By Anthony Butler

Background

The Washington Square Hotel (WSH) is a historic hotel in the heart of New York City's Greenwich Village. Marketing a hotel using a unique voice in New York City is very difficult, as there are hundreds of hotels on the Island, many of which are owned by large chains with a nationally known brand.

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Nurture Leads Using Inbound Marketing

Sales, Inbound Marketing | July 29, 2016 | By Anthony Butler

At some point in their career, every VP of Sales struggles with what to do with leads that won’t be ready to buy for a few months. They will instruct their teams to schedule follow-ups a few weeks out—but memories are short and buyers may not call when they said they would. There’s also a chance buyers may choose a competitor who had better follow-up. Team members tend to struggle with pithy follow-ups they can use to avoid annoying the prospect while staying top of mind during the waiting period. Few sales representatives have the expertise or follow-up skills to nurture their own leads over the long haul.

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