Research conducted by the Pew Research Center tells us that as of 2015, 65% of all adults and 90% of young adults (your future buyers, employers, etc.) have a social media account. In 2005, when the research started, it was reported that 7% of all adults and 12% of young adults used social media. Social media use has only grown. Not only has it proven to be a good way for friends and family to stay connected, but it has also proven to be a good way for brands to stay connected with their customers and find potential employees. If you’re a young person in today’s world without at least one social media account, then you might as well be living under a rock. If you’re in an industry like journalism, marketing, or communications— well, you simply can’t exist without one.
Ten years ago, when social media first started, you could probably get away with a sub-par image and the sites certainly weren’t as customizable as far as headers and the like go. In today’s world, where more and more of us are skeptics and Internet savvy, it takes more to be seen as trustworthy or legit, and a pixelated, half-cut-off-when-it’s-not-supposed-to-be photo just won't cut it. Use your social media profile to your advantage when trying to earn trust by making your headers/background and profile images the right way. Some studies say that it only takes a tenth of a second for someone to form an impression of a stranger from
If you upload an image that is the correct size and it appears blurry or pixelated, it can usually be fixed. Be aware of the image size and compression algorithms that some social media sites use, specifically Facebook and Google+. This is usually the reason an image becomes blurry if it doesn’t appear that way before uploading it. Of course, if the image is blurry before uploading it, then you might want a photo with a better resolution altogether. This applies to profile image, header, and images in posts on your feed.
828px x 315px – Displays on Computer
640px x 360px – Displays on Phone
Must be AT LEAST 399px x 150px to even be uploaded.
File Size: Less than 100KB
160px x 160px – Displays on Computer
140px x 140px – Dislays on Phone
Must be AT LEAST 180px x 180px to even be uploaded.
Here is a Facebook cover photo template we recommend (remember to hide/delete layers you’re not using to reduce image size if need be).
1500px x 500px – Displays on Computer
400px x 400px – Displays on Computer
2120px x 1192px – Displays on Computer (MAX)
1080px x 608px – Displays on Computer (RECOMMENDED)
120 px – Circular Diameter – Displays on Computer
1400px x 425px – Displays on Computer
500px x 500px – Displays on Computer
2560px x 1440px – Displays on TV
2560px x 423 px – Displays on PC (MAX)
1855px x 423px – Displays on Tablet
1546px x 423px – Displays on Mobile
File Size: 4MB or smaller
800px x 800px – Displays on Computer (RECOMMENDED)
When designing for multiple screens it’s best to go with the biggest option available. YouTube has a nice template on their help page. You’ll want to remember to keep important text in the text area yet drag the rest of the image out to the largest size so it looks nice on all formats.