These days, having a website is required for the success of a business. Modern consumers use Google or Yahoo to do research and expect the business’s website that they’re searching for to appear among their results. But a website provides more than just information to customers and clients—it can be an effective marketing strategy for your business as well.
We’ve put together our 5 favorite tips on how to maintain your website most effectively, therefore keeping potential clientele flowing in, and conversion rates high.
Advertise Your Website on Social Media
It can’t be denied: social media plays an essential role in all of our lives. It’s sort of a no-brainer, then, that you should use social media as a tool by which to market your website. Twitter, Facebook, LinkedIn and Instagram can all serve as ways by which you might reach a broader audience.
After you’ve updated your website, make sure to refresh your social media accounts. It’s also wise to insert a link that leads to your website on your social media profiles, so visitors can be forwarded to it directly. And always remember: more than half of adult Internet users have social media accounts. This means that you have the distinct opportunity to connect with thousands of potential customers and clients through these social networking sites alone.
Consistently Update Your Website
Don’t let customers and clients see events or information on your website that are several months old. If a potential customer visits your website and sees an event from 5 months ago, they might become confused, and even start feeling insecure about your business at large. They’re likely to then call you directly, requesting information, and interrupting both your day and theirs.
Make sure to update content, blog posts, scheduled events, and product data frequently; delete old products or events and add new content to avoid misunderstandings. Next to the obvious updates, renew your copyright information every year, beginning on January 1st. Even if you have updated your content consistently, a client or customer will see the copyright date and become suspicious.
Test Your Website
Testing your website from a visitor’s standpoint can be helpful in exposing to you how potential customers observe your site; it can show you whether or not it requires tweaks and changes for clarity. Testing of this type includes: checking the appearance of the website—seeing if all links are working properly—and ensuring that the website works on all major browsers like Safari, Google Chrome, Internet Explorer, and Mozilla Firefox. Frequent updates, as essential as they are, are only valuable if your website takes to them.
Examining your statistics can show you the traffic your website receives. There are different web analytics services, such as Google Analytics that can reveal some significant insight. It can tell you the average amount of time visitors have spent on your website, the countries they were from, pages entered, and much more.
Take Your Time
Don’t rush through the aforementioned tasks. Take your time to maintain your website by checking everything in detail. If you don’t have time, then you might want to consider hiring a website specialist or designer who can do the job for you.
A website is an integral part of your business. It represents who you are, what you stand for, and what you are selling. Effectively maintaining a website can provide you new customers or clients—and if you keep our 5 tips in mind, you’re setting you and your website up for great success.