Inbound Marketing is a new concept to a great deal of the professional world, especially if their line of business isn’t marketing heavy. However, all of that is quickly changing. And that’s because people are sick and tired of their Outbound efforts showing up with very little down the home stretch. Traditional marketing and advertising methods are expensive and often highly ineffective. Meanwhile, Inbound seems to have endless offerings. Here are 5 of the most frequently asked questions about Inbound, complete with their (very promising) answers.
Is Inbound better than Outbound?
Well, we'd like to say the answer is simple: yes. And you know what? We’re gonna stick with that! Inbound is better than Outbound. Why? Because it works. It's less expensive and the return on investment, or ROI, is significantly higher than it is with Outbound. Additionally, Inbound encourages brand authority—something that Outbound doesn't necessarily do. And as we’re sure you know, whether you’re familiar with Inbound of not, your business' long-term wellness depends on a not-so-little-thing like brand authority.
Is Inbound expensive?
To which we beg the question: is any kind of service expensive? A business should budget as it sees fit—that goes for everything, it just depends on what type of business you are. By focusing on tightly targeted markets, you’ll not only lower the number of things you have on your to-do list (bonus!), but you'll also build a base of qualified leads. Using SEO, content marketing, and social media, is not an expensive endeavor. However, it does take time—this isn’t magic, people.
How long does it take for Inbound to work?
That sort of depends on how much concerted time you put behind you effort, and how consistently you create and publish content. But as a rule of thumb, the Inbound leaders over at Hubspot say that it takes between six and nine months to begin seeing a return on investment.
Why do I need to create ebooks and whitepapers? What’s the deal with social?
Capturing lead data is dependent upon the premium content you create, like ebooks and whitepapers. If you don't give your potential customers something valuable, then why would they give you their information—which is very valuable—in return? Without premium content, you won't capture lead data, and without lead data, how will you build a relationship and convert them to a customer? You can't. So yes, whitepapers and ebooks are all too important, and Inbound Marketing cannot sustain.
As for social media, yes, you need to do it if you're going to do Inbound. Depending on your business type, you'll either take part in platforms like Google+, Twitter, Facebook, Instagram, LinkedIn, Snapchat, or maybe all of the above. Posting, sharing, and engaging on these platforms is yet another way that your business gives itself the opportunity to both capture lead data, and convert leads into customers.
Do I have to hire an agency?
This is a special question for us (obviously!) as Inbound Marketing and sales is our line of expertise. While you don't have to hire an agency, it certainly saves a great deal of time in the form of researching, creating and, err, tears down the line. Campaign and content creation is our specialty, and while we hope we make it all look easy—it's not exactly, and it takes a great deal of time.
Because Inbound hasn’t been around as long as Outbound, we understand why many businesses may continue to choose the latter as their preferred form of marketing—the familiar is comfortable. But if you’re reading this, you’re likely figuring out that there’s got to be something better out there. Hopefully we’ve answered some of your looming questions, and it looks like Inbound is going to be a good fit for your business.
Have more questions? Contact us. We’re here to help.
Can-Do Ideas is a Digital Marketing agency specializing in Inbound Marketing and Inbound Sales. We are located in New York City and Connecticut.