Every marketing company does research. Whether or not that research is online, in the form of personal connections, anecdotal discussion—the list goes on and on. One of our favorite ways to do research into our field, though, is to read… and we’ve got quite the list of books that we’ve grown to love and revere. So why not take a look at them yourself? From Halligan to Handley to Godin and back again, we've got you covered.
In this first edition Inbound Marketing guide, Halligan and Co. will teach readers exactly how to stop viewing the world of Outbound as a safety net, and get into the nitty gritty of Inbound. This book will explain how the use of Google, social media, and blog content is becoming increasingly popular for people of all kinds when trying to find services of their choice. It will also explain how to improve your Google ranking with Inbound, grow your social media presence, and measure what's working versus what's not on the web.
In a content-driven world, one simply cannot avoid the fact that really, we are all writers here. This go-to guide will teach you how to attract and retain customers without a doubt! Amazing online content is far and few between, but Handley is here to teach her readers exactly how to create that stellar content that potential customers simply can't pass up. In a world where we are all cultivating our own online presence and becoming writers, it is imperative that we learn how to choose our words well.
What can we say? They’re the masters. Halligan and Shah are at it again with this one, but it’s its updated iteration and better than ever. This comprehensive guide will help you increase your online visibility as well as engagement--a tango that isn't always easy to dance. With a focus on customer behavior and people's preferred digital experience, this book offers the very latest in what people want. Inbound Marketing has never proven more of the moment than through the reading of this book.
Another stellar guide by Ann Handley and her equally brilliant co-author C.C. Chapman, this piece will tell you exactly how to create engaging web content, thereby building a following—which, let's face it, is one of the very best ways we Inbound Marketers know how to grab those well-fit customers! Arousing passion from your potential customers is the real way to their hearts—and as this book will explain, the use of blogs, YouTube, Facebook, Twitter, Google+, and a whole slew of other platforms are allowing us to communicate better than ever before. But how should we be communicating on these platforms within the business world? What strategies can we apply? Read on and find out.
Not to play favorites... but this is ours. Godin's work is a masterpiece when it comes to explaining the ins and outs of Inbound; and as an added bonus, the world of Permission Marketing. How do we create content such that the right consumers find and are attracted to it? Well, that’s where Permission Marketing comes in. As Godin explains, this type of marketing offers consumers incentives to accept content and services instead of forcing it on them… if this works, Godin promises that it’ll greatly improve the chances of making a sale. What are the four tests of Permission Marketing? How do we ensure that we're doing this right? Well, you'll just have to read the book to see.
Notice a trend here? These authors are indisputably the tops of their field. Their dedication to the craft shines through like no other in these books, and we find more and more pearls of wisdom every time we flip a page. But don’t take our word for it—read ‘em to believe it. Happy marketing!
Can-Do Ideas is a Digital Marketing agency specializing in Inbound Marketing and Inbound Sales. We are located in New York City and Connecticut.