When Twitter first came out on the web, people were confused—well, not everyone, but a lot of us were. The less confused, like tech-heads and marketing gurus, found the new social media platform intriguing… like a game they knew they could play, and win. But to the greater part of the population, Twitter was a relative mystery. We understood the premise, sure: post with concision, at a maximum of 140 characters—add a photo if you felt so inclined… something to the effect of a micro blog. Seems simple enough, right? Well—it is and it's not.
Viral marketing died off a long time ago, and when Twitter first came into the picture, it seemed like that’s what this platform could be used for best. However, that’s not really true. There are a lot of technical variables that play into a businesses ability to connect with its consumers when using Twitter. If you're like us, and feel as though organic marketing on social media is still how the game should be being played, then take a look at these 3 Twitter features you need to be utilizing if you want to use the platform successfully.
Let's start here because if your profile is on private, you've reached your first and perhaps most serious roadblock. Gone are the days of protecting our social media accounts. Put another way: don't post inappropriate content—it'll find its way into the hands of someone regardless of whether or not you have your account set to private. When it comes to marketing companies, especially, privacy settings can be the death of your Twitter. Say you're putting out roughly 100 tweets per month, trying to intrigue potential customers and gain leads. You're using all the right hashtags and 'tweeting at' the right people. Well, if your account is blocked, no one is seeing any of that. And we mean ANY of it. All the work you've done to boost your campaign goes straight out the window if your account is locked down.
- Personal or User Information
On Twitter, this means a bio, a link option, location setting, and even a place to write in your birthday. If you're not telling your potential customers about yourself and your business, chances are their level of trust is immediately at an all-time low. People share things about themselves on the Internet now. It's just how it goes! In fact, more people tell the truth when using their phones—say, via text or email—than they do in person. (WHAT?!) Honestly, it doesn't come as much of a surprise. We trust the Internet now more than ever. Similarly, if you give all of the appropriate information to your potential clients, then they should do the same for you, right? Right. And chances are, they do. They want you to see their information, and see if they're a good fit for you as much as you want them to see if you're a good fit for them. A social network like Twitter is trying to help you, not hurt you. Because it allows users to display their information in such a succinct manner, it's expected that you'll utilize it.
- Making Connections
Twitter's user base is incredibly wide; from 14 year olds communicating largely in emoji speak, to POTUS, we all use it. But are we using it correctly? As far as marketing goes, that question is probably a resounding 'yes.' As long as you're communicating with potential customers, influencers (trying, at least), and tweeting about what you have coming down the pike in the form of original, engaging content, chances are you’re doing most everything you can do to make the most of this platform. It goes without saying then that while Twitter's demographics are varying, they also have the potential to be niche. As long as you don't fill your newsfeed with those 14-year-old girls' emoji tweets, you’re headed in the right direction.
Are You Using Twitter to the Best of Your Ability?
Since its inception 10 years ago, Twitter has garnered over 500 million users worldwide—and it's gaining in popularity every day. Really, there's no telling where Twitter could end up in another 10 years—perhaps it will become the only form of social media that marketers use... who knows. But what we do know is that right now, it's as useful as ever—if you're using it correctly. Be sure you're in compliance with the aforementioned 3 tips, and don’t stop tweetin'.
Can-Do Ideas is an Inbound Marketing agency specializing in Digital Marketing and Inbound Sales. We are located in New York City and Connecticut.