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iDEA JOURNAL

Want to Increase Your Sales Team's Productivity by 300%? Try this.

Sales, leadership, goal setting | August 21, 2018 | By Anthony Butler

Sales managers are often obsessed with the metrics of their sales team members—how many meetings were attended, how many proposals went out, and the number of prospects in each stage of the funnel. And yes, these statistics can be helpful toward identifying issues, however, most sales teams flounder at the top of the funnel.

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Productivity Hacks for Leaders

leadership, Technology | August 14, 2018 | By Anthony Butler

A few questions I like to ask every business owner I meet are, how are you doing so far this year against your goals? Are you on track? How do you know?

It never ceases to amaze me how many owners are stumped by the question. We track every detail of employee productivity, but many fail to track themselves. If the tables were reversed many of these business owners would fire themselves.

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What is Your "Commander's Intent?"

Some of you who know me know that I helped plan the 2003 invasion of Iraq and commanded one of the lead infantry companies into Baghdad. Enemy aside, one of the most difficult aspects of the war was helping every soldier understand the plan. The plan at higher levels was hundreds of pages and complicated. Fortunately, in Ranger school they pounded one single idea into our heads during every mission, the Commanders Intent.

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How a Tiny Montana Retailer, in a Town of 400, Attracts a National Audience

Montana’s outdoor scene was memorably captured in the 1991 film, “A River Runs Through It,” starring Brad Pitt and Craig Sheffer. The quintessential coming of age story follows two brothers as they fight the demons of their past, the uncertainty of their future, and spend their time fly fishing their troubles away. These iconic films and novels continue to dazzle audiences and bring tourists to revel in all that Montana offers: hunting, fishing, hiking, biking, and embracing the wild elements. 

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Accelerate Your Marketing Strategy with the Right Tools

Let’s take a moment to imagine your main purpose in life is to cut down trees. You take a lot of pride in this job, and your goal is to cut down an acre of trees every week. The thing is, your tools consist of a handsaw, ax, rope, and a ladder. Those are the only kinds of tools you’ve ever used, and when your ax needs sharpened, you sharpen it. Your employer doesn’t buy you new tools unless it’s absolutely necessary.

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Marketing Tools for Retailers

Imagine two professional wood cutters. They are both hired by a company to clear an acre lot for new construction. The company divides the lot in half with an equal number of trees on each side.

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Overcoming the Content Marketing Struggle

Content Marketing | June 05, 2018 | By Anthony Butler

Three Content Strategies That Will Launch Your Results

Content should educate, entertain and when possible, tell a story. People love hearing true accounts of real people, trials and tribulations, and fascinating stories. After more than 70,000 years of human history, stories remain a constant within every. Regardless how far flung or diverse, storytelling flourishes throughout history.

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Real Examples of Retail Companies Doing Inbound Marketing

Thousands of retail companies use inbound marketing strategies to reach new audiences and convert site visitors into customers. We put together a list of retailers using inbound marketing strategies to help you begin brainstorming how to incorporate it into your own marketing plan. The examples we use include small, medium, and enterprise, because we understand not everyone has unlimited resources at their disposal.

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How the Smartest Retailers Use Data to Increase Online Sales

Data is all around us and growing at an exponential rate. The idea of big data is exciting and if you read the headlines trumpeting the arrival of ‘The Age of Big Data,’ you would think every business must be using data to predict customer behaviors and craft compelling offers.

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Inbound Marketing for Retailers

 

When was the last time you Googled anything and only one result came up? Never. If you’re doing any kind of online shopping and Google a product, here’s what that experience looks like: you quickly browse the first page of Google, open links in new tabs, compare prices, read customer ratings, and research the specs. This is a common scenario for the average consumer;

So, how do retailers stand out in a noisy online marketplace?

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