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iDEA JOURNAL

How to Get More Direct Bookings for Your Property or Hotel

For many hotels it is common practice to pay referral services in order to get bookings. The room is booked and a commission to whatever service you use is paid – the cycle begins again.

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The Math of Content Marketing for Hotels (with examples)

The hospitality industry, especially hotels, has been hard hit by the pandemic. It is more important than ever to make the leap and invest in transforming your website from brochure for the property with a booking engine attached to it into a lead generation website using content marketing.

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Three Strategic Shifts in Thinking for Hotels

Hotels were hit hard by the coronavirus shutdowns. Many properties went from profitable to deep in the red. Once a room is empty for a night, that revenue is lost forever.

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What Little Red Riding Hood Can Teach Brands

Little Red Riding Hood is a story that every child knows. A little girl, on her way to grandmother’s house, meets a stranger in the woods. The stranger turns out to be a big bad wolf and adventures ensue. It is a timeless tale that nearly every parent reads to their children.

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Volunteering for Veterans

Our founder and CEO, Anthony Butler, along with several other members of the community, are working together to launch a non-profit in Lewis and Clark County. Team Red, White and Blue is the latest chapter of a national organization helping veterans connect through physical activity.

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Marketing with Emotion

 

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Build Powerful Marketing Messages by Leveraging the Nine Human Urges

“To Deny Our Impulses is to Deny What Makes Us Human”
Mouse, The Matrix

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What Does Your Customer Have in Common with a 70,000-year-old Tribe?

When Homo Sapiens first emerged 70,000 years ago they were ill equipped for survival compared to other “animals." They were smaller and weaker than their cousins, the Neanderthals. They lacked the physical strength of most their predators; and didn’t have fangs, claws, or even a hide strong enough to protect their delicate skin from the elements.⁠1 No visible evidence at the time could have predicted that Home Sapiens would outlast their rivals and conquer the entire world.

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How to Create and Launch a Successful MSP Lead Generation Plan

 

Information Technology (IT) companies that provide managed services generally describe themselves as managed service providers (MSPs). They are engineering companies at heart. In the early stages, a real focus on providing service  brought enough referrals from happy customers to start the company growing. But, marketing a technology company is very different than providing service. To really succeed over the long term, MSPs need a growth strategy beyond the referral base. They need a process of finding and converting new customers. The difficulty is that most potential customers are already working with someone, and there is no visible trigger as to when a company will switch providers. It takes a creative strategy and commitment of time and money to raise awareness of their service.

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How Collecting Data Transforms Marketing

“You First Must Know What You Are Looking for Before You Can Search For It”
Herb Meyer, CIA

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