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iDEA JOURNAL

Why She Buys: A Must Read for All Marketers

Inbound Marketing | May 04, 2017 | By Julia Rubano

 

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New Heineken Campaign Shows Pepsi How It’s Done

Inbound Marketing | May 01, 2017 | By Julia Rubano

In Heineken's four minute and twenty five second #OpenYourWorld campaign ad video, they take everything Pepsi did and turn it on its head. Before we get too deep, and if you’re not sure what we’re talking about when we mention Pepsi, let's rewind a bit. A few weeks ago, we wrote a blog about Pepsi's absolute crash and burn of an ad, starring Kendall Jenner and a whole slew of critically indecorous notions. To quote our own blog: 

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Twitter Added a Hidden Dislike Button

Inbound Marketing | April 25, 2017 | By Julia Rubano

 

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Why You Should Be Friends With Your Competitors

Inbound Marketing | April 19, 2017 | By Julia Rubano

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Pepsi: Never More Out of Touch Than Now

Inbound Marketing | April 14, 2017 | By Julia Rubano

It seems like everyone has a take on the Pepsi ad fiasco. And for good reason—it's a total mess. Even though the ad dropped a few weeks ago now, nothing has changed in the sense that this is still a huge topic of concern, especially in the world of marketing, for a few reasons. The disaster of this ad has opened up conversation about things much bigger than the ad itself. Because, as we stated, everyone has an opinion, we're going to jump on the bandwagon and give you ours. 

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The United Airlines Trilogy of Disaster: Customer Service, PR, & Social Media

Flying can be—correction—is a stressful ordeal. Cue the long lines, people lugging around luggage bigger than they are, everyone trying to figure out where their assigned gate might reside, and then, of course, hoping your luggage actually arrives at the same destination as you. Even if you’re someone who only brings one small bag when taking flight, there’s no avoiding having to walk by, stand in line near, or even just sit in close quarters with people who are trying to fit an extra bag of who-knows-what into luggage that never should have made its way into an overhead bin in the first place. The pressure we feel when it comes to flying is bad enough without all the other baggage (no pun intended)—other people, security factors, and whatever else heightens your personal anxiety needle pre-takeoff. But one man on a United Airlines flight this past week dealt with the kind of stress associated with a crime committal—not an airplane flight.

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How SXSW 2017 Got It All Right

Inbound Marketing | April 12, 2017 | By Julia Rubano

SXSW, or South by Southwest, if you didn't know (now you know), is an annual conglomerate of film, interactive media, and music festivals and conferences that take place during mid-March in Austin, Texas. SXSW 2017 was bigger and better than ever before… and its interactive portion, what people often get most excited about, served as the first half of the event down south this year. It was dedicated to emerging tech and the ever-growing world of digital. We've done a little research about what came of SXSW Interactive, as well as the conference as a whole, and, well, we’ve got a good bit to say.

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3 Tips to Making Introversion Work in Your Favor

Inbound Marketing | March 30, 2017 | By Julia Rubano

 

Introversion doesn't need to be something we look at or think about in a negative manner. In fact, sometimes, being an introvert in the Inbound Marketing world can actually be very lucrative. People who are inherently introverted have been known to be some of the very best and brightest thought-leaders of our time. From President Barack Obama to Mark Zuckerberg, there are dozens and dozens of famous, wildly successful world leaders of sorts who have called themselves introverts—and, of course, been deemed that by others as well. Here are 3 tips on how to be a powerhouse of an introvert even in a world of extroverts. 

  1. Don’t Panic. Be Confident.
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I Quit Twitter—Here’s Why

Inbound Marketing | March 28, 2017 | By Anthony Butler

I deleted Twitter from my iPhone. I think that the app’s time has passed…. well, that and I needed the space to download an app I might actually use in the near future.

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The 4 Do’s and Don’ts of Hashtags

Inbound Marketing, Design | March 27, 2017 | By Julia Rubano

 

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