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iDEA JOURNAL

Accelerate Your Marketing Strategy with the Right Tools

Let’s take a moment to imagine your main purpose in life is to cut down trees. You take a lot of pride in this job, and your goal is to cut down an acre of trees every week. The thing is, your tools consist of a handsaw, ax, rope, and a ladder. Those are the only kinds of tools you’ve ever used, and when your ax needs sharpened, you sharpen it. Your employer doesn’t buy you new tools unless it’s absolutely necessary.

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Marketing Tools for Retailers

Imagine two professional wood cutters. They are both hired by a company to clear an acre lot for new construction. The company divides the lot in half with an equal number of trees on each side.

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Overcoming the Content Marketing Struggle

Content Marketing | June 05, 2018 | By Anthony Butler

Three Content Strategies That Will Launch Your Results

Content should educate, entertain and when possible, tell a story. People love hearing true accounts of real people, trials and tribulations, and fascinating stories. After more than 70,000 years of human history, stories remain a constant within every. Regardless how far flung or diverse, storytelling flourishes throughout history.

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Real Examples of Retail Companies Doing Inbound Marketing

Thousands of retail companies use inbound marketing strategies to reach new audiences and convert site visitors into customers. We put together a list of retailers using inbound marketing strategies to help you begin brainstorming how to incorporate it into your own marketing plan. The examples we use include small, medium, and enterprise, because we understand not everyone has unlimited resources at their disposal.

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How the Smartest Retailers Use Data to Increase Online Sales

Data is all around us and growing at an exponential rate. The idea of big data is exciting and if you read the headlines trumpeting the arrival of ‘The Age of Big Data,’ you would think every business must be using data to predict customer behaviors and craft compelling offers.

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Inbound Marketing for Retailers

 

When was the last time you Googled anything and only one result came up? Never. If you’re doing any kind of online shopping and Google a product, here’s what that experience looks like: you quickly browse the first page of Google, open links in new tabs, compare prices, read customer ratings, and research the specs. This is a common scenario for the average consumer;

So, how do retailers stand out in a noisy online marketplace?

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News: 406 Social Media Merges with Can-Do Ideas

406 Social Media & Marketing, founded by Julia Bryant, has officially joined Can-Do Ideas, an inbound marketing agency that recently moved to Helena, Montana. Can-Do Ideas is a full-service digital marketing agency that specializes in data-centric strategies.

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First Snapchat, Then Heineken – Don’t Become the Next Biggest Brand Fail of 2018

2017 was the year of some iconic Ad fails. Yet as we move further along into 2018, it’s almost as if brands are fighting for last place. It’s apparent not everyone learned from the lessons of advertising failures that preceded them.

Not all brand fails are created equally. Some might be as simple as a Photoshop oversight that adds a limb or two, to A-list celebrities, but others are less forgiving. Recently, Snapchat and Heineken played with fire and got burned.

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Montana High Tech Business Alliance Announces Their Top 12 Tech Companies to Watch in 2018

With an increase of innovative companies and startups choosing Montana as a home base for product development and launch, Montana is becoming a major player in the nation's technology industry. The Montana High Tech Business Alliance (MHTBA) is committed to supporting Montana's burgeoning tech industry and this week released their list of 12 fast-growing, cutting edge companies to watch in 2018.

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The Marketing Strategy of Successful Technology Companies

Technology Marketing, Montana | February 19, 2018 | By Whitney Mitchell

This blog is one of several articles that will feature the growing technology industry in Montana. The series, called Big Sky. Big Silicon. Marketing Montana's High-Tech Companies, was conceptualized to offer insight into marketing best practices for the tech industry while also supporting Montana’s high-tech companies by exposing their products and services to a greater audience.

I often make the joke that the reason I like country music is because it was the only radio station picked up in my rural Montana hometown. As I dressed and prepared for school in the mornings, I listened to a country music station out of Great Falls. I distinctly remember a radio live-commercial for a diner. Each morning the diner owner called into the station to promote the specials for that day. The person described delicious homemade soups, an enormous salad bar to satisfy every customer, and sandwiches made with the freshest Montana prime rib. Every morning I’d think, I want to have lunch there.

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