Marketing That Compounds, Not Campaigns That Expire
Stop Renting Bookings.
Start Owning Your Marketing.
We build story-driven marketing systems that generate direct bookings, cut OTA dependence, and turn your brand into an asset that compounds — not an expense that disappears.
Hyper-Local Focus
20+ Years in Marketing
6,000+ Direct Bookings
12,000+ Followers Built
For hotels, we'll walk through the Hotel Marketing Toolkit. For other businesses, we'll map your Primal Storytelling system.
Two Types of Businesses.
One Proven System.
Whether you run a hotel or another kind of business, the playbook is the same: define your tribe, tell stories that move them, and build assets that keep working without you.
I run a hotel or resort.
- Cut OTA commissions and keep more profit from every booking
- Grow direct bookings with evergreen content and micro-ads
- Build a guest database you actually own
- Fill your slow season months in advance
I run another kind of business.
- Clarify your brand story so it actually resonates with your tribe
- Build a content system that generates leads on autopilot
- Convert attention into pipeline with campaigns that compound
- Stop wasting money on marketing that disappears overnight
Marketing That Works for Real Businesses
From boutique hotels to growing enterprises, we build systems that deliver results.
Boutique Hotels
Premium properties that stand out from chains
Strategic Teams
Collaboration that drives real growth
Data-Driven Results
Analytics that prove ROI and compound value
A System That Compounds.
Not a Campaign That Expires.
Every piece of marketing we build is designed to work for years - not days.
Here's how the machine runs.
Step 1
Identify your tribe and what they actually care about.
Most marketing fails because it talks to everyone and connects with no one. We start by defining exactly who your ideal customer is - not just demographics, but the primal urges, fears, and desires that drive their decisions. This is the Primal Storytelling Foundation, and it guides everything that follows.
Step 2
Build story assets: travel guides, campaigns, emails, automations.
We create evergreen content that works while you sleep - local travel guides, targeted email sequences, micro-ad campaigns, and automated follow-up systems. Each asset is crafted using the Primal Storytelling framework so it connects on a human level, not just a search-engine level. One blog post or guide can drive hundreds of bookings over its lifetime.
Step 3
Plug those assets into a platform (Myrna.ai) so they keep working without you.
Your CRM, website, email, SMS, ads, and automations all live in one place. Myrna.ai is the engine that runs the machine - tracking leads, nurturing prospects, and converting attention into revenue 24/7. You don't need to hire a team or learn new software. We build it, we run it, you reap the results.
This is the same system whether you're a boutique hotel in Montana or a manufacturing company in New York. The spine is Primal Storytelling. The website is where people see the proof. The call is where we map it to your business.
Don't Take Our Word for It.
Look at the Numbers.
Washington Square Hotel — New York City
Greenwich Village Boutique Hotel
A family-run boutique hotel in Greenwich Village, competing against thousands of properties and the largest hotel chains in the world.
6,000+
direct bookings generated through the system
~$2M
in hotel sale value attributed to the marketing assets we built
“The travel guides and content Anthony created are still generating bookings years later. That's the difference between renting traffic and owning your marketing.”
— Mark & Judy, Washington Square Hotel
Key asset: The Paparazzi's Guide to Greenwich Village - a non-relevant content piece (celebrity sightseeing for NYC tourists) that has been downloaded thousands of times, generates ongoing traffic, and cost a one-time investment to create.
9+ years
Content still delivering bookings today
38 months
Longest follow-up to close
$14,600/yr
Saved with one extra direct booking per day
30-50%
OTA reliance reduction in 12-18 months
Built by a Veteran.
Proven in the Trenches.
Anthony Butler spent 3.5 years in combat zones before spending 20+ years building marketing systems for businesses that were tired of being ignored. He watched boutique hotel owners hand over 15-25% of every booking to OTAs and get nothing back - no customer data, no brand equity, no relationship. So he built a system to fix it.
That system became the Hotel Marketing Toolkit - and the methodology behind it, Primal Storytelling, now powers marketing for businesses across industries. Anthony is the author of Primal Storytelling: Marketing for Humans and The Sold-Out Slow-Season Playbook. He's a keynote speaker for the Montana Tourism Association and the Montana Outfitters & Guides Association. And he still personally leads every strategy call.
Published Author (2 Books)
SDVOSB Certified
Keynote Speaker
20+ Years in Marketing
Helena, Montana
SDVOSB Certified
Published Author (2 Books)
Keynote Speaker
20+ Years in Marketing
Helena, Montana
Trusted By Businesses Nationwide
SDVOSB Certified
20+ Years Experience
6,000+ Bookings Generated
Premium Marketing Systems
Ready to Stop Renting Traffic and Start Owning Your Pipeline?
Book a no-pressure strategy call. We'll look at your numbers, identify the quick wins, and map out exactly how the system fits your business. If it makes sense, we start. If not, you'll walk away with a plan you can execute on your own.
What Happens on the Call
- Review your current marketing
- Calculate OTA costs
- Identify 2-3 quick wins
- Walk through the system
- 30 minutes. No pitch deck.
Who This Is For
- Boutique hotel owners (10+ rooms)
- Business owners seeking better marketing ROI
- Anyone wanting systems that compound
Who This Is NOT For
- Large hotel chains with franchise restrictions
- Quick fix seekers
- Those resistant to change
Click The Button To Schedule Your 1-1 Session With Anthony Now!
